We began with one vitamin C serum. That was the “C” in Pure & Cimple. Today we make a complete routine for midlife skin, and Pure & Prime reflects who we’re for: women in their prime.

No. Every product has the same ingredients, the same sizes and the same results you know.

Our new labels and boxes will roll out over the next 2–3 months. Until then, you may receive products with the Pure & Cimple logo. Rather than throw away packaging we already have, we’re using it up. It’s better for the planet and true to how we work. What’s inside is exactly the same: the same formulas, made fresh in small batches, with the same care.

Yes. During the 2–3 month switch, your bottle and its box may carry either logo, and sometimes one of each. Every product is freshly made to the same formula, whichever name is on the packaging.

Yes. Your account, order history and points all carry over automatically.

Yes. Our emails now come from welcome@pureandprimeskincare.com. Please add it to your contacts so we don’t land in spam. Mail sent to our old addresses still reaches us.

Right here at pureandprimeskincare.com, and on Amazon. On Amazon, you’ll still find our products listed under Pure & Cimple until the listings are updated. They’re exactly the same products. We’ll keep you posted when the change happens.